Manage and Protect Your Online Reputation
What Is Online Reputation Management (ORM)?
The core pillars of ORM include:
Review management
Brand monitoring
Search result control
Unlike flipping a switch, reputation management requires consistent effort. You can’t just remove websites or instantly change public perception—it’s about applying smart strategies such as:
Search Engine Optimization (SEO):
Owning your branded keywords so positive results rise to the top while harmful ones are pushed down.
Content Marketing:
Publishing and promoting valuable content that highlights your strengths and builds authority.
Review Tracking & Response:
Using monitoring tools to stay on top of what customers are saying and responding promptly.
Why Online Reputation Management
Your reputation isn’t optional—it directly affects your business, career, and even personal opportunities.
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94% of consumers say online reviews have convinced them to avoid a business. (ReviewTrackers)
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79% of people trust online reviews as much as personal recommendations. (BrightLocal)
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Nearly 70% read reviews before making a purchase. (OptinMonster)
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Having just one negative result on the first page of Google can cost a business 22% of its potential customers. That jumps to 70% with four or more negative listings. (Moz)
Signs You May Need Reputation Management
Trying to manage everything on your own can feel endless. If any of these sound familiar, it may be time to bring in expert support:
Dealing with false or damaging online claims
Losing customers despite strong service offerings
Difficulty getting positive reviews to show up
Struggling with customer feedback management
Needing to establish a more trustworthy, credible image
Our Online Reputation Management Process
There’s no cookie-cutter solution for ORM, but there are essential steps every successful strategy includes. Here’s what we deliver:
Here’s what we offer:
Brand Health Analysis
We begin with a complete review of your online presence to identify strengths, weaknesses, and opportunities.
SERP Landscape Review
Evaluating how your business shows up in search results—positive vs. negative mentions, ranking positions, and areas for improvement.
Comprehensive Audit
Assessing websites, social channels, and branded content to ensure they’re optimized and under your control.
Reporting Dashboard
Centralizing all findings into a clear system that tracks performance and progress.
Strategy Roadmap
Based on our analysis, we’ll build a six-month action plan tailored to your brand goals. This roadmap ensures we’re targeting the issues that matter most to you while steadily building a stronger online presence.
Action Roadmap Deployment
This stage is where the strategy comes to life. Our reputation management specialists utilize proven digital marketing strategies to enhance your online presence and influence how your brand is perceived.
SEO
We make search optimization a top priority by ensuring that the most visible results for your brand are owned and managed by you. This includes targeted keyword research and optimizing key platforms such as Google Business Profile.
Backlinks & outreach
Authority online comes from strong connections. Through outreach and link-building campaigns, we’ll distribute your content across trusted sources, helping reinforce your credibility and brand identity.
Content Marketing
By leveraging branded keywords, we’ll develop and share high-quality content on reputable third-party websites. This not only highlights your strengths but also helps promote positive results while pushing less favorable listings further down the search page.
Reviews
Reviews are powerful for building trust. We’ll guide you in gathering more customer feedback through email and social campaigns, while also helping you address negative reviews in a professional manner—turning challenges into opportunities to demonstrate your commitment to service.
Performance Monitoring and Updates
Reputation management doesn’t end with publishing content—it requires ongoing attention and refinement. Once your campaign is in motion, our team continuously monitors performance, listens to feedback, and makes adjustments to ensure your brand remains on track.
Dashboard Updates
We regularly review keyword performance and track changes in search competition, adding fresh content when needed. Your dashboard will also include updates on review platforms and search rankings, giving you clear visibility into your progress at all times.
Monthly Reporting
Every month, you’ll receive detailed reports highlighting key performance indicators, recent improvements, potential challenges, and the next steps. Our team collaborates with you to test new tactics and refine existing strategies, delivering stronger results over time.
You’re Not a Bad Brand—Just Misrepresented
Often, negative listings or unfair reviews paint the wrong picture. Our job is to highlight the truth: the value your business brings, the trust you deserve, and the positive experiences your customers actually have.
With HERO SERVICE PROS™ online reputation management, you can build credibility, win back trust, and secure a brighter brand future.
We Take Our Time
Our team doesn’t rush the process. Every step is carefully planned to deliver lasting results.
Easy to Understand
We keep things simple. Clear communication ensures you always know what’s happening with your campaign.
Effective Service
Our strategies work. We focus on proven methods that strengthen your reputation and grow your brand.